People often get crap gifts for the holidays. So, on Boxing Day 2015, we opened the Skittles Holiday Pawn Shop: a place to trade unwanted holiday items for Skittles.
In just 5 days, the campaign turned out to be a huge success. It was featured in most major news outlets in Canada, which earned us an estimated 100 million impressions (and a Cannes Lion).
Director: Matt Eastman
The Paralympic Network
The Paralympic Games lacked media coverage. Which meant the incredible accomplishments of Paralympic athletes were going unseen.
Using LIVE video like never before, we created our own social broadcast network made entirely of fans, which resulted in an +11,000% increase in viewership.
It was part of a larger awareness campaign we launched called “Greatness is Rare”. You can read about it in Adweek.
Director: Kacper Larski
Three new cannabis strains designed to highlight the consequences of driving high.
Snickers | Hunger Vision
In 2016, Snickers became the Official Chocolate of the Toronto Raptors. To launch the partnership, we got to use Raptors' point-guard, Cory Joseph.
The challenge was that Joseph is actually a really nice guy, and not the typical hangry celeb found in previous spots (Trejo, Pesci, etc.). But it provided us an opportunity to put a fresh twist on the campaign.
Snickers | Hunger Scale
The hungrier we get, the worse our decisions become.
SKYY | Claim Your Cali
We turned Canadian millennials into California landowners. Check out the case study; it's only a minute and change.
"Claim Your Cali" Launch
Director: Mark Gilbert
Information is Ammunition
Information is ammunition.
Photographer: Todd McLellan
New York Fries
New York Fries was launching their new 'Premium Dog.' So, like any other luxury item, you have to watch out for the knockoffs.
Director: Matthew Swanson
This spot launched Tropicana's first ever global campaign.
Good Morning, Morning
Director: Sean Meehan
Snickers | Satisfaction
To coincide with the launch of Snickers’ hunger-themed bars in Canada, these point-of-purchase posters were designed as simple reminders that satisfaction begins where hunger ends.
Excel | Unsexy
Excel's 'bad breath' campaign had been running for about 7 years and it was time for an update. So, we came up with a simple insight and had some fun.
The campaign didn't win any awards. But the target loved it and sales jumped. Plus, I got to cross 'sell through an animated garlic twirling its nipple tassels' off my bucket list.