The Paralympic Games lacked media coverage. Which meant the incredible accomplishments of Paralympic athletes were going unseen.
Using LIVE video like never before, we created our own social broadcast network made entirely of fans, which resulted in an +11,000% increase in viewership.
It was part of a larger campaign called ‘Greatness is Rare’, which you can read about in Adweek.
In addition to winning a Cannes Lion, the campaign also made the list of Contagious - Most Contagious 2018.
Skittles Holiday Pawn Shop
People often get crap gifts for the holidays. So, on Boxing Day 2015, we opened the Skittles Holiday Pawn Shop: a place to trade unwanted holiday items for Skittles.
In just 5 days, it was featured in most major news outlets in Canada, which earned us an estimated 100 million impressions (plus a Cannes Lion).
Director: Matt Eastman
Some random print, outdoor and radio pieces for Snickers.
RADIO "Hungry Reporter"
This spot launched Tropicana's first ever global campaign.
Good Morning, Morning
Director: Sean Meehan
Snickers | Hunger Vision
In 2016, Snickers became the Official Chocolate of the Toronto Raptors. To launch the partnership, we got to use Raptors' point-guard, Cory Joseph.
The challenge was that Joseph is actually a really nice guy, and not the typical hangry celeb found in previous spots (Trejo, Pesci, etc.). But it provided us an opportunity to put a fresh twist on the campaign.
Three new cannabis strains designed to highlight the consequences of driving high.
Information is Ammunition
Poster campaign for the Canadian Journalists for Free Expression.
Photographer: Todd McLellan
SKYY | Claim Your Cali
SKYY Vodka wanted to promote its California roots to Canadian millennials.
So, we bought a giant piece of land in the middle of the desert, divided it into thousands of 1 square foot plots, and gave them away with every bottle purchase.
The account team and lawyers loved us.
"Claim Your Cali" Launch
Director: Mark Gilbert
New York Fries
New York Fries was launching their new 'Premium Dog.' So, like any other luxury item, you have to watch out for the knockoffs.
Director: Matthew Swanson
Excel | Unsexy
Excel's 'bad breath' campaign had been running for about 7 years and it was time for an update. So, we came up with a simple insight and had some fun.
The campaign didn't win any awards. But the target loved it and sales jumped. Plus, I got to cross 'sell through an animated garlic twirling its nipple tassels' off my bucket list.