People often get crap gifts for the holidays. So, on Boxing Day 2015, we opened the Skittles Holiday Pawn Shop: a place to trade unwanted holiday items for Skittles.
In just 5 days, the campaign turned out to be a huge success. It was featured in most major news outlets in Canada, which earned us an estimated 100 million impressions (and a Cannes Lion).
Director: Matt Eastman
Snickers - Hunger Scale
The hungrier we get, the worse our decisions become.
Snickers - Toronto Raptors
In 2016, Snickers became the Official Chocolate of the Toronto Raptors. To launch the partnership, we got to use Raptors' point-guard, Cory Joseph.
The challenge was that Joseph is actually a really nice guy, and not the typical hangry celeb found in previous spots (Trejo, Pesci, etc.). But it provided us an opportunity to put a fresh twist on the campaign.
This spot launched Tropicana's first ever global campaign.
Good Morning, Morning
Director: Sean Meehan
CJFE - Information is Ammunition
Information is ammunition.
Photographer: Todd McLellan
SKYY Vodka - Claim Your Cali
We turned Canadian millennials into California landowners. Check out the case study; it's only a minute and change.
"Claim Your Cali" Launch
Director: Mark Gilbert
Snickers - Satisfaction
To coincide with the launch of Snickers’ hunger-themed bars in Canada, these point-of-purchase posters were designed as simple reminders that satisfaction begins where hunger ends.
New York Fries
New York Fries was launching their new 'Premium Dog.' So, like any other luxury item, you have to watch out for the knockoffs.
Director: Matthew Swanson
We turned a 225 ft wall in New York City into an orange and then 'peeled' it over a two week period.
It was part of a larger campaign using the look we created, which featured tailored messaging in major cities across the U.S.
Wrigley's Excel - Unsexy
Excel's 'bad breath' campaign had been running for about 7 years and it was time for an update. So, we came up with a simple insight and had some fun.
The campaign didn't win any awards. But the target loved it and sales jumped. Plus, I got to cross 'sell through an animated garlic twirling its nipple tassels' off my bucket list.
CJFE - Blood
Every year, journalists are murdered for simply reporting the truth. To promote the importance of defending press freedom, we used their actual affidavits and articles as backgrounds to tell their story.